Founded in New Delhi in 2020 by Siddhant Sabharwal and Mokam Singh, BLUORNG (pronounced Blue-Orange) is a premium streetwear brand that has steadily built a reputation for pushing boundaries in the Indian fashion space. With its strong visual identity, rooted in vibrant colors, original graphics, and quality craftsmanship, Bluorng represents more than just clothing, it represents expression.
Drawing inspiration from nature, human emotion, and everyday life, each piece aims to feel personal, intentional, and distinct. The brand offers a sense of exclusivity through limited drops and garments that connect with wearers as a form of self-expression.
A Philosophy Rooted in Originality
For the founders, Bluorng was never about fast fashion or chasing trends. Each garment is made with precision, and every design choice, be it bold prints, rich textures, or symbolic imagery, is thoughtfully curated. Quality and authenticity serve as the foundation of the brand, and every collection aims to bridge urban clothing with meaningful design.
Recognition from Vogue India and Rolling Stone India
Bluorng’s influence has not gone unnoticed. In a feature by Vogue India, the publication called out Bluorng as a key player in the cultural shift of fashion, stating:
“Cargos, oversized tees, and chunky sneakers, hallmarks of a fashion movement that’s redefined wardrobes and rewired feeds… At the heart of this movement lies Bluorng.”
The Vogue India article highlighted Bluorng’s ability to balance brutalist architecture and sleek minimalism in its retail spaces while maintaining a product-first focus. Their stores, like the newly launched 1,200-square-foot location in Gurugram, embody the brand’s design ethos, bold yet refined.
Rolling Stone India also covered Bluorng’s notable collaboration with Jägermeister, where they co-created a capsule collection inspired by nature and the iconic stag symbol. The result was a series of garments, jackets, hoodies, shirts, and more, that brought together Bluorng’s artistic approach with Jägermeister’s brand legacy.
Through The Lord’s Lens
At The Lord, we hold Bluorng in high regard, because we value what they stand for. We both believe in storytelling through clothing and in letting each collection speak visually and emotionally.
We admire how Bluorng uses its garments to communicate deeper ideas, and while our creative approach and design language are different, the commitment to narrative and presentation is something we deeply appreciate. Our outfits, too, carry unique stories, not replicated, not reinterpreted, but presented with clarity through visual imagery and purposeful drops.
Where Stories Meet Style: A Shared Vision in Streetwear
Bluorng continues to build its legacy through meaningful collaborations that elevate the Indian streetwear scene. Notably, partnerships like Bluorng x Playboy and Bluorng x Budweiser Football have showcased the brand’s ability to seamlessly align with global icons while maintaining its unique design language. These collaborations aren’t just product drops, they’re cultural statements that reflect Bluorng’s growing influence. In an industry often driven by volume and repetition, Bluorng takes the less-traveled path of exclusivity, originality, and detail. It stands as an example of how powerful vision and execution can reshape the narrative.
Respecting the Process, Celebrating the Culture
In a space as dynamic as streetwear, Bluorng has carved a unique identity, authentic, expressive, and deeply personal. At The Lord, we recognize and respect that journey. While our paths and styles are distinct, we share a belief that fashion can go beyond fabric to become something meaningful, something lasting.